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Some companies maintain a sub-brand for their goods, for example the same model of DVD player may be sold by Dixons as a Saisho and by Currys as a Matsui, which are brands exclusively used by those companies.
Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself.
In addition, some manufacturers create low-cost generic brand labels with only the name of the product ("Beer","Cola", etc.).
Richelieu Foods, for example, is a private label food manufacturing company producing frozen pizza, salad dressing, sauces, marinades, condiments, and deli salads for other companies, including Hy-Vee, Aldi, Save-A-Lot, Sam's Club, Smaller banks sometimes outsource their credit-card or check processing operations to larger banks, which issue and process the credit cards as white label cards, typically for a fee, allowing the smaller bank to brand the cards as their own without having to invest in the necessary infrastructure.